YOU Can Be Great Here Campaign Wins MAEDC Award
Thursday, December 22, 2022
On December 1, 2022, Greater Dubuque Development Corporation was awarded the top recognition for a Marketing Program (Large Division) for the YOU can be great here campaign. This award was given in recognition of an overall comprehensive marketing program to promote a community, county, state, or region to a prospect with the expected outcome of informing, promoting successes or eliciting a response for more information, and/or generating leads. The annual Mid-America Economic Development Council (MAEDC) awards were presented at the 2022 Mid-America Competitiveness Conference held at the Chicago Marriott Downtown Magnificent Mile November 30 – December 2.
The Greater Dubuque Development campaign, YOU can be great here, was created as a tagline to rally the region behind our number one priority, workforce. The campaign crosses media platforms to connect with both local community members and those living across the U.S. who have a connection to the Greater Dubuque region. It continues to gain momentum as we add testimonials and targeted ads to ensure everyone embraces the message: YOU can be great here.
MAEDC is a multi-state association dedicated to being the leading resource for making contact with site selectors, advancing regional economic development programs, and accessing thought leadership. For many years, MAEDC has sponsored the annual Economic Development Awards competition to recognize and stimulate the creative use of quality marketing by economic development organizations throughout the thirteen-state Mid-America region in promoting their respective communities.